CONTENT PLANNING FOR SOCIAL MEDIA AT PT ANTRONATIVE MEDIA SEMESTA TO PROMOTE BANYUMAS TRADITIONAL ARTS FOR A GLOBAL AUDIENCE

Abstract

PT Antronative is a creative media company that prioritizes the promotion of traditional performing arts to introduce Indonesian culture to the international stage. This internship was aimed at understanding the promotional strategies applied in marketing traditional performing arts and assessing their effectiveness in reaching international audiences. The methods used in this internship included direct observation and content creation for social media. During the internship, the author not only produced content but also provided guidance on creating engaging Instagram content to enhance public interest in traditional performing arts. The results of the internship indicate that a marketing approach utilizing visually appealing and interactive content on social media platforms can effectively increase audience engagement. Therefore, innovative digital marketing strategies are essential in promoting culture, and a more interactive, experience-focused approach is also necessary to capture the attention of global audiences. Additionally, the content presented needs to be consistent and relevant to market trends to remain appealing and expand promotional reach sustainably.