OVERVIEW OF DEMAND FULFILLMENT AND MARKETING STRATEGIES IN HELPING INCREASE INDIBIZ SALES VOLUME

Abstract

In this era of globalization, technological progress is very rapid, the development is increasing day by day with fierce competition. The quality of human resources has significantly affected the progress of the country. his encourages programs to support the quality of adequate human resources. The Merdeka Campus Learning Program (MBKM) is one of the activities that can support and develop the quality of human resources through quality programs that support growth, especially for students and the Republic of Indonesia. In order to carry out the program planned by the Ministry of Education and Culture, the Faculty of Economics and Business Unsoed formed an MBKM team that is willing to facilitate students in this excellent program. The excellent program initiated by the Minister of Education and Culture in 2021, one of which is Internship or Work Practice based on Merdeka Learning Independent Campus (MBKM). In the implementation of the Merdeka Campus Merdeka Internship (MBKM), the author chose PT Telekomunikasi Indonesia Tbk. Purwokerto area as a place to study outside the campus and a place to learn new things. In this internship report, the author is interested in taking a discussion related to the Business, Government, Enterprise Unit regarding the Review of Demand Fulfillment and Marketing Strategies in Increasing the Number of Indibiz Sales. Demand Fulfillment Strategy and Marketing Strategy aim to introduce products to the wider community, increase sales, increase sales of company products and services, increase added value to products and services, increase target market confidence in products and services, develop and maintain relationships with customers. The strategy carried out is to market the product directly to the community and digital marketing is the main target in marketing the product by creating massive promotional content with creativity to attract public interest, so that people will increasingly know the advantages of Indibiz for the needs and solutions for MSME players than other competing products.