MANAGEMENT OF CONTRIBUTION BILLING ACTIVITY PLAN THROUGH WHATSAPP BLASTING AT THE PARTICIPATION DIVISION OF BPJS EMPLOYMENT, TEGAL BRANCH

Abstract

This article was written to identify problems that occurred during the process at BPJS Ketenagakerjaan which has an important role in providing social protection for workers in Indonesia. One of the main challenges in managing membership is ensuring participant compliance in paying contributions on time. To overcome this challenge, BPJS Ketenagakerjaan Tegal Branch implemented a digital communication strategy with the WhatsApp (WA) blasting method as a medium for reminding contribution bills. This study aims to analyze the effectiveness of the WA blasting method in increasing participant compliance with contribution payments. The methods used include collecting data on participants who have arrears, compiling informative and persuasive messages, and scheduling message delivery systematically. The evaluation was carried out by measuring the level of participant response to the messages sent and their impact on increasing contribution payments. Increasing Participant Compliance The results of the analysis show that the WA blasting method has a positive impact on participant compliance in paying contributions. Before the implementation of this method, the percentage of participants who paid on time was lower than after sending reminder messages via WA. Within a certain period of time, the payment rate increased by 30% after the implementation of WA blasting. Effectiveness of WA Blasting in Digital Communication Messages sent via WA have a higher readability rate compared to conventional methods such as letters or telephone.