STRATEGIES TO INCREASE ASKRINDO INSURANCE PREMI INCOME AMIDST INSURANCE INDUSTRY COMPETITION

Abstract

This article discusses strategies to increase Askrindo's insurance premium income amidst fierce competition in the insurance industry, this analysis focuses on the company's current financial performance, market position, and factors that can affect premium income. The main strategies being pursued now include increasing customers by means of digital transformation. Product development that has been adjusted to market needs that have many differences with current needs, as well as utilizing partnerships to be able to expand the reach of the credit and insurance markets. In addition, evaluating the role of effective risk management and cost control in maximizing the company's profitability. By analyzing industry trends, competitor strategies, and customer preferences, the company uses various approaches, especially a comprehensive approach strategy to strengthen Askrindo's market and increase premium income. The results of interviews, searches, and analysis that askrindo can strengthen its advantages by focusing on its current innovations and ignoring other companies in building its own image, and a customer-centered approach in prioritizing convenience.