OPTIMIZING MARKETING STRATEGIES TO ENHANCE BRAND AWARENESS THROUGH THE NAVISION SYSTEM

Abstract

PT M-150 Indonesia is an energy drink company expanding its market through strategic marketing. The company utilizes the Navision system for Internal Proposals (IP), but inefficiencies such as slow data entry, limited staff, and lack of automation delay marketing execution and impact brand awareness. This internship analyzed these challenges and proposed solutions to improve efficiency. Inefficiencies in IP processing hinder operations due to excessive manual data entry, workload imbalance, and underutilized automation. These constraints slow marketing execution, delay budget approvals, and impact strategic decision-making. Addressing these issues is crucial to optimizing efficiency and ensuring smoother marketing operations.To resolve these issues, the company should enhance Navision automation, integrate CRM for better data management, and provide employee training. Hiring additional staff is recommended to balance workload and improve workflow. These solutions improved IP processing, reduced errors, and enhanced marketing execution. Findings emphasize the importance of digital optimization, structured workflow management, and strategic resource allocation in improving marketing efficiency within the FMCG industry.