IMPLEMENTATION OF DIGITAL TECHNOLOGY IN THE ADMINISTRATION PROCESS AT PT. PEGADAIAN PURWOKERTO BRANCH OFFICE

Abstract

This article discusses the implementation of digital technology in the administration process at PT. Pegadaian Purwokerto Branch Office. Digital transformation has become a top priority for PT. Pegadaian to improve operational efficiency and quality of service to customers. One of the digital technology implementations applied at PT. Pegadaian Purwokerto Branch Office is Pegadaian e-form. Pegadaian e-form is a digital platform that aims to simplify and improve administrative efficiency. This is a strategic step for PT. Pegadaian Purwokerto Branch Office to face the challenges and dynamics of an increasingly competitive industry. Some PT. Pegadaian unit offices in Purwokerto still use manual methods in the administration process, this makes the administration process time consuming and prone to human error. The internship method at PT. Pegadaian Purwokerto Branch Office students carry out direct work practices and observations. This article aims to analyze the effectiveness of digital technology implementation in the administration process at PT. Pegadaian Purwokerto Branch Office, as well as its impact on customer satisfaction and operational efficiency.