DIGITALIZATION OF EVENT MANAGEMENT USING CLICK UP IMPLEMENTATION FOR REGIONAL ART EVENTS BY PT ANTRONATIVE MEDIA SEMESTA

Abstract

All integrated processes, including creative ones, require digital transformation for greater efficiency and competitiveness. PT Antronative Media Semesta, a regional art event organizer, suffers major operational challenges due to rigid, non-automated workflows. This research aims to assess the challenges and effects of Click Up, a digitized project management application, on the organization, planning, and execution of regional events in art within Banyumas. Using a qualitative case study design, information was gathered from direct observations, interviews, and analysis of results before and after the transition. There were marked enhancements in the coordination of tasks, allocation of resources, and communication of stakeholders, which resulted in greater efficiency and less delayed actions. In addition, the use of Click Up provided enhanced structure in project tracking along with improved transparency and real-time decision-making through data access. This research demonstrates how integration of digital systems into conventional workflows around the events transforms operational efficiency, thereby encouraging innovation within the region’s creative industry. The information and forwarded results stand to benefit event planners, organizations, and government policymakers who wish to use digital technology in total modernization of event management. Further research can investigate the applicability and usefulness of these digital solutions in other, more complex creative companies.