OPTIMIZING IISMA CULTURISE EVENT MANAGEMENT: INTEGRATING SCRUM FRAMEWORK, EVENT DESIGN CANVAS, AND DIGITALIZATION

Abstract

The IISMA CULTURISE Challenge, part of the Indonesian International Student Mobility Awards (IISMA), aims to promote Indonesian culture in various countries through social impact activities. However, the management of these events is often inhibited by challenges in planning, coordination, and execution. This article proposes the implementation of the Scrum framework, a popular work management system, integrated with the Event Design Canvas (EDC) and supported by digital technology as a solution to build a structured, collaborative, and adaptive work system, thereby enhancing the efficiency and effectiveness of event management. This method combines the stages in the Scrum framework, such as task planning, requirements list management, daily team meetings, evaluation of work results, with the use of EDC to systematically design events. All of these processes are supported by digitalization through tools such as Google Docs, Drive, Spreadsheet, and Canva, which serve to address key issues related to work structure, team communication, and repeated revisions of concepts. The implementation results showed a 60% increase in the efficiency of the team's work structure, a 76% acceleration in decision-making, and a 67% reduction in the number of event concept revisions. This approach is unique in that it combines the Scrum framework with EDC and digitalization in international event management, providing greater flexibility in strategy adaptation and implementation.