The Role of Digital Administration in Improving The Effectiveness of Freight Transportation Management

Abstract

Digital transformation in business administration is increasingly becoming a primary necessity in enhancing operational effectiveness.  PT Kereta Api Indonesia (Persero) Daop 5 Purwokerto has implemented digital administration in freight management to improve data efficiency and accuracy. The method used was observation during an internship at PT Kereta Api Indonesia (Persero) Daop 5 Purwokerto.  These results indicate that the implementation of digital administration can accelerate the recording process, reduce human error, and enhance transparency and data accessibility for stakeholders.  With the presence of a digital system, the monitoring and management of goods transportation processes become more structured and responsive to customer needs.  However, challenges such as technological infrastructure and human resource readiness still need further attention.  With the strengthening of the digital administration system, it is hoped that PT Kereta Api Indonesia (Persero) Daop 5 Purwokerto can continue to improve effectiveness and competitiveness in the rail-based freight transportation industry.