IMPLEMENTATION OF INSTAGRAM CONTENT MARKETING AND CREATIVE DESIGN AT ETNIK COFFEE PURWOKERTO

Abstract

By choosing an internship at Etnik Coffee in the Instagram content marketing and creative design section, The author hope to be able to develop marketing digitally and directly if the company routinely develops marketing and creativedesign content. The evaluation that author saw at Etnik Coffee is the lack of visualization and active content on Etnik Coffee's Instagram. The advice that author’s can give to Etnik Coffee is that in the future they can pay more attention to the comfort and aesthetics of the place for visitors, because indirectly this can expand marketing.