APPLICATION OF DIGITAL TECHNOLOGY IN INDINBIZ PRODUCT MARKETING STRATEGY

Abstract

In this era of globalization, the rapid development of technology is very influential for the progress of marketing today. Marketing that initially only used traditional media switched to using digital technology or better known as digital marketing. In the context of marketing strategy, it will discuss the various steps taken in a product marketing strategy, including the use of digital marketing, creative advertising, and several other approaches. Using relevant data, the analysis was conducted to assess the effectiveness of digital technologies in marketing strategies to achieve business goals and increase product sales. The results of the study show that product innovation and marketing strategies that focus on customer needs have had a positive impact on product competitiveness in the market. In the midst of fierce industry competition, the application of digital technology in effective marketing strategies is the main driver in achieving competitive advantage. However, there are several challenges that companies face in implementing innovative marketing strategies. Thus, this research also provides some suggestions to maintain and improve the competitive position and product quality, by applying digital technology in adjusting marketing strategies innovatively by looking at market developments. This research underscores the importance of applying digital technology in marketing strategies in achieving product success in a competitive market. By continuously innovating and adapting to the changing environment, businesses can maintain their position as leaders in the market industry.