DIGITAL ARCHIVE MANAGEMENT PROCEDURES IN SUPPORTING EFFECTIVE MARKETING STRATEGIES

Abstract

The Merdeka Learning Campus Merdeka (MBKM) program is a program launched by the Minister of Education and Culture of the Republic of Indonesia, Nadiem Anwar Makarim, B.A., M.B.A. which aims to encourage students to master various sciences to prepare for entering the world of work. This MBKM internship activity is a form of training activity that is faced directly with work practices as an application of educational abilities obtained by students in lectures. The reason the author chose an internship at PT Telekomunikasi Indonesia Tbk. Purwokerto Region is that the author wants to understand more about the telecommunications industry, from operations to innovative products and services offered. In this internship report, the author is interested in taking a discussion related to the marketing sub-field of the Business Government Enterprise Service (BGES) unit related to archives, which is often considered an administrative process, has an important role in supporting marketing activities. PT Telekomunikasi Tbk. Purwokerto Region is one of the companies engaged in telecommunications and information technology services. Archive activities at PT Telekomunikasi Tbk. Purwokerto Region includes the management of documents and data related to various company operations, such as contracts, financial reports, correspondence, as well as data related to customer service and products, but it is still difficult to complete the digital archive management process such as very large data volumes, integrated systems, data security and protection, data storage and backup, efficient archive search and access, human resources and skills.