DIGITALIZATION OF ADVERTISING STRATEGIES IN SUPPORTING BANYUMAS TRADITIONAL ARTS: INTERNSHIP AT PT ANTRONATIVE MEDIA SEMESTA

Abstract

The digitalization of advertisement has changed the nature of marketing for traditional arts; it has linked cultural heritage with the most modern marketing strategies. The article talks about the various roles of digital advertising in promoting traditional performing arts in Banyumas-thus with reference to internship experience from PT Antronative Media Semesta. The media house leverages digital storytelling, engaged audiences via social media, audience segmentation, and affiliate marketing, which enhance awareness of local culture and appreciation of the same. The experience during the internship was all about the application of content creation, financial planning, and managing digital campaigns, and how digital information systems can also enhance the efficiency of a business in promoting the culture. This generate a finding displaying the role of digital platforms in reaching larger audiences and
establishing sustainability for traditional arts. This study concludes by examining the incorporation of digitization within advertisement strategy development and how this has influenced businesses and cultural development.